JIJIJIN Matsuyama

A special journey that connects you with the local community and brings you new encounters

Guided by the gentle light of the Seto Inland Sea, just a short trip from Matsuyama, “JIJIJIN Matsuyama” stands quietly in the deep forests of Tobe Town, known for its pottery tradition. We offer a new style of travel: a “local luxury resort,” where you can enjoy a refined stay while immersing yourself in the community. A team of local professionals and people who love this place will welcome you warmly. Thoughtful hospitality rooted in the spirit of the area, dishes found only here, and inspiring activities—enjoy an exceptional time that brings warmth to your heart and delights all five senses.

Professionals Who Bring Places, Times, and People to Life

■ Book Director | Yoshitaka Haba A leading figure in book direction in Japan, he creates libraries that “connect people and books” in a wide range of spaces, including bookstores, libraries, and Hotels. At JIJIJIN Matsuyama, he curates the lounge space to harmonize with the local climate and the passage of time. Alongside locally rooted art, he offers moments that invite you into the memories and stories of Tobe. A single book discovered on your journey can bring a quiet depth to your stay.

■ Herbal Wellness Curator | Madame Romi (Madame Romi) Based in Matsuyama, Ehime, Madame Romi offers moments of “bien-être”—a sense of well-being—through herbs. Carefully grown on her own farm without pesticides or chemical fertilizers, her herbs are used in our in-house herbal teas and bath salts to welcome you. Enjoy a soothing escape surrounded by nature’s gifts and rich aromas.

■ Fisherman | Junichi Fujimoto Based in Imabari City, Ehime Prefecture, this “charismatic fisherman” elevates the value of his catch through unique techniques and distribution. His signature ikejime fish—recognized with the Terroir Award at Gault&Millau 2021—continues to captivate renowned chefs across The whole country. Savor the finest brilliance of life from the bounty of the Seto Inland Sea through our cuisine.

■ Yoga Instructor | Masami Nishioka (Masami Nishioka) A yoga instructor based in Matsuyama City and Tobe Town. In addition to being a Yoga Alliance–certified teacher (200-hour yoga teacher training completed), she has studied Yin Yoga and meditation, offering classes that emphasize breathwork and quiet self-reflection. At JIJIJIN Matsuyama, she guides you through a calming session that combines meditation with gentle yoga to help balance both mind and body. Surrounded by Tobe’s clear air and the stillness of nature, enjoy a peaceful time to reconnect with yourself.

■ Pottery Studio | Endo Kiln Endo Kiln, a pottery studio in Tobe Town, Ehime Prefecture, carries on the tradition of Tobe ware while creating modern, beautiful pieces in white porcelain, bluish-white porcelain, and colored glazes. Designed with the belief that a vessel is completed when food is served on it, each piece is simple yet striking, enriching your table and space. At JIJIJIN Matsuyama - Tokijijin, we use Endo Kiln’s tableware when serving our dishes. The harmony between the cuisine and the vessels offers a special dining experience that lets you more deeply appreciate local ingredients and the flavors of each season.

All suites offer views of the water garden.

Set on a vast property, the hotel offers only 10 Rooms. Each Room features a terrace, and all are suite-style, providing a private retreat surrounded by nature. Inside, you’ll find furnishings crafted by artisans and artists from Ehime, along with thoughtful items to enhance your stay. Forget time and enjoy a deeply relaxing experience for both body and mind.

A Dining Experience to Delight All Five Senses

Enjoy an abundance of fresh seafood nurtured by the Seto Inland Sea, crisp local vegetables grown with Uchinuiki spring water, and freshly harvested produce from our own garden. In particular, each dish—featuring fish sourced directly from fisherman Junichi Fujimoto, praised by chefs across The whole country—and served on our original Tobe-yaki pottery, creates an unforgettable gourmet experience.