Interior
Exterior
Sample Dishes
Room Interior
Room Interior
377 photos

Matsumoto Jujo

Nagano Prefecture／Matsumoto City

A multi-property Facility consisting of two Hotels, each featuring in-room open-air baths, carrying on the legacy of a long-established Ryokan.

Matsumoto Jujo is not a luxurious Ryokan that caters to every need. What we offer are diverse values and lifestyles. It is a "real media" experience you can feel by staying with us. Discover new knowledge at the book Hotel "Matsumoto Honbako." Experience the history of Onsen Hotel "Koyanagi," established in 1686. We hope your stay at Matsumoto Jujo leads to new discoveries, experiences, and the creation of new values, bringing you unparalleled happiness.

4.56 - Wonderful(136)
  • This was my first st...

    This was my first stay, and everything was wonderful—from the check-in with oyaki and complimentary drinks, to the atmosphere of the Room, and the open-air bath attached to the Room. The cuisine also featured ingredients and cooking methods I don’t usually experience, but it was truly delicious and I was very satisfied. What left the strongest impression was how every staff member had a lovely smile and never forgot attentive, thoughtful service even when busy. It’s a Hotel I would definitely like to stay at again.

    コダヌキ 8/28/2026
  • Excellent!

    Conveniently located with easy access from Matsumoto Station, and I was very satisfied with the Room amenities.The space is modern overall, yet I think it’s a place anyone would find wonderful.The staff were extremely courteous, making check-in a great experience from the start.I was also very satisfied with the meals; they highlight the natural flavors of the ingredients and leave you feeling truly fulfilled.I sincerely hope to stay again.

    こたとわらび 8/29/2026

Facilities and Services

See All
  • Hot spring
  • Room with Open-Air Bath
  • Accessibility
Open-air bath / Free-flowing hot spring
IN15:00～20:00
OUT11:00
Number of rooms38 rooms
PetNot allowed
Your childPermitted

Photo

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Notice from the Accommodation

“Matsumoto Jujo” is the collective name for a revitalization project of the long-established Ryokan “Koyanagi,” founded in 1686. “Jujo” means “10 stories.” We chose this name in the hope that you will feel many stories here—and that a new story might begin for those who visit again and again.

Within the former Koyanagi grounds, you will find two Hotels—“Matsumoto Honbako” and “Koyanagi”—as well as a bookstore, bakery, and shops. Outside the grounds are two cafés: “Oyaki to, Coffee” and “Philosophy and Sweets.”

Compared with a typical Ryokan, some aspects may feel less convenient. To begin with, there is no parking on site. Parking is about a 3-minute walk from the Hotel, next to the café “Oyaki to, Coffee.” Check-in takes place at this café. After that, you will walk to your Hotel. A Shuttle Service also circulates; however, we believe that walking helps revitalize Asama Onsen.

Matsumoto Jujo is not simply a Hotel renewal project—we also aim to spark area-wide renovation.

This area renovation cannot happen without your support. The project is funded 100% by loans (+ our own capital). While many projects like this are led by local government or supported by subsidies, it is rare for an SME to take on 100% of the risk.

Matsumoto Jujo has only just begun. Your stay contributes directly to the ongoing area renovation of Asama Onsen. We invite you to become one of the key supporters of the Asama Onsen Future Plan.

Koyanagi Co., Ltd.
President & CEO: Juro Iwasa

Introduction of the Accommodation

The efforts of Matsumoto Jujo were featured on NHK's "Professional: The Way of Work."
The efforts of Matsumoto Jujo were featured on NHK's "Professional: The Way of Work."

The efforts of Matsumoto Jujo in regional revitalization were featured on NHK's "Professional: The Way of Work." Matsumoto Jujo is a project initiated by a small private company to spark voluntary "area renovation." It includes two hotels, "HOTEL Matsumoto Honbako" and "HOTEL Koyanagi," as well as a bookstore, bakery, shop, restaurant, and hard cider brewery. Additionally, there are two cafes outside the premises: "Oyaki to Coffee" and "Philosophy and Sweets." Located in a historic Onsen town mentioned in the Nihon Shoki, it aims to attract many visitors.

Matsumoto Jujo "HOTEL Koyanagi"
Matsumoto Jujo "HOTEL Koyanagi"

Among the two Hotels, "Koyanagi" is designed for stays with family or casual friends. Established in 1686 (Jokyo 3), "Koyanagi" carries its historical name while being a completely new Hotel inside. Each room features an open-air hot spring bath with natural flowing water, walls finished with diatomaceous earth, counters and flooring made of natural wood, and iconic furniture pieces by designers like Wegner and Finn Juhl. Another unique feature of Koyanagi is its "Baby & Kids Welcome" policy. To accommodate multi-generational stays, barrier-free rooms are also available, catering to various family needs.

Matsumoto Jujo "HOTEL Matsumoto Honbako"
Matsumoto Jujo "HOTEL Matsumoto Honbako"

"Matsumoto Honbako" is a book hotel with the concept of "Encountering Abundant Knowledge." Both hotels feature natural hot spring open-air baths in every room, but their concepts and designs differ significantly. Honbako is recommended for those in creative professions such as designers and planners. It offers a meticulously designed space with a sense of "tension." The architecture is by SUPPOSE DESIGN OFFICE, known for works like "ONOMICHI U2" and "hotel koé." Enjoy the space that retains traces of the old Koyanagi's "memories," blending layers of old and new.

Check-in is at the reception & café "Oyaki and Coffee."
Check-in at the reception & café "Oyaki and Coffee."

Matsumoto Jujo is a multi-purpose facility aimed at revitalizing the Asama Onsen area. Check-in is available at the reception & café "Oyaki to Coffee," located a 3-minute walk from the hotel. Guests will receive complimentary oyaki and coffee during check-in (if it's crowded or you're too full, this service can be enjoyed later during café hours). Room access begins at 3:00 PM, but check-in is available from 1:00 PM. Arrive early to relax with a book at the bookstore or unwind in the café. Enjoy your time at Asama Onsen!

Group Facility List

Facilities and Equipment of Accommodation

  • The room
    The room
  • Hot Springs & Baths
    Hot Springs & Baths
  • Facilities & Services
    Facilities & Services
  • Meal
    Meal

Basic Information

TaxesMatsumoto City Accommodation Tax: From June 2026, an Accommodation Tax of JPY 200 per person per night will be charged.
Card information
VISA / MASTER / JCB / AMEX / DINERS / UnionPay
Pets
Not allowed
BreakfastBreakfast is generally served at “367 (365+2)” on the 1st floor of Matsumoto Honbako. *Please note that service may be delayed during busy periods.*
Your child
You can stay.
In principle, only Koyanagi is available for families with children. ■Koyanagi■ We offer Baby & Kids Welcome Rooms. We also have rooms suitable for two- and three-generation stays, as well as barrier-free rooms. ■Matsumoto Honbako■ In principle, we accept only guests traveling with children aged 9 and over. If you are traveling with a child under 9, please stay at Koyanagi. *Even if you stay at Koyanagi, you may use the book space inside Matsumoto Honbako.
Room service
Not available
Common amenities
  • ○ Shampoo · conditioner
  • ○ Body soap · soap
  • ○ Towel · Bath towel
  • ○ Body towel · sponge
  • ○ Toothbrush set
  • ○ Comb · Brush
  • ○ Shower cap
  • ○ Hair dryer
  • ○ Shaving
  • × Shaving Gel/Foam
  • × Bath additives
  • ○ Yukata
  • × Nightwear
  • ○ Bathrobe
  • ○ Slippers
  • × facial cleanser
  • ○ Toner
  • ○ Lotion
  • ○ Makeup remover
  • ○ Cotton swab
  • ○ Cotton
  • × Clothing deodorizing spray
  • ○ Refrigerator
  • × Minibar
  • ○ Electric kettle
  • ○ Tea set (free)
  • × Television
  • ○ Safe
  • × Scale
  • × Trouser press
  • × Free morning edition
  • × Pay-per-view broadcast
  • × Satellite broadcasting
  • × Video on Demand
  • × Radio
  • × CD player
  • × DVD player
  • × Blu-ray player
  • ○ Speakers for portable audio
  • ○ In-room PCs and tablets
Facilities and Features
  • ○ Hot spring
  • ○ Rooms with open-air baths available
  • ○ Open-air bath
  • ○ Free-flowing hot spring
  • × Large public bath
  • × Private bath
  • × Sauna
  • × Ganbanyoku (rock bathing)
  • × Within a 5-minute walk from the station
  • × Within a 5-minute walk to the convenience store.
  • × Indoor pool
  • × Outdoor pool
  • × Pet-friendly
  • × Spa facility
  • × Fitness
  • × Free shuttle service
  • × Shuttle Service (Paid)
  • × Room service
  • × Room Service Available 24 Hours
  • ○ Barrier-free
  • × Childcare services
Esthetic Massage
None
Fitness gym
None
Open-air bath
The number of Open-air bath
2
Business Hours
15:00~11:00
Hot spring
Available
Free-flowing
Available
Milky hot spring water
None
Additional Information
100% natural hot spring (Heating)
Remarks
On the property, you’ll find “Koyanagi-no-Yu,” a small bathhouse inspired by those of the Edo period. While the open-air baths in each guest room also feature 100% free-flowing hot spring water, “Koyanagi-no-Yu” is supplied directly from the source via dedicated piping without passing through a storage tank, allowing you to enjoy even fresher water. Please note that shampoo and body soap are not provided in the bathhouse; please use the shower room in your guest room.
Room with Open-Air Bath
Hot spring
Available
Free-flowing
Available
Milky hot spring water
None
Additional Information
100% natural hot spring (Heating, Adding Water)
Remarks
The open-air bath in the guest room features free-flowing natural hot spring water, but a boiler is used to regulate the temperature.
Spring quality and benefits

Alkaline Simple Onsen

Chronic muscle or joint pain, muscle stiffness, sensitivity to cold, poor peripheral circulation, reduced gastrointestinal function, recovery after illness, fatigue relief, health promotion, and more

※Regarding the notation of "Gensen Kakenagashi"
In some facilities, heating or adding water for temperature adjustment may be performed. Additionally, please note that in some parts of the facility, the hot spring water may not be free-flowing from the source. For more details, please contact each facility.

SaunaNone
Hot stone spaNone

Reviews

Overall Score
4.56
Wonderful (136)
  • Rooms & Amenities
    4.63
  • Facility
    4.67
  • Hospitality & Service
    4.69
  • Meals
    4.34
  • Onsen & Bath
    4.50
  • Satisfaction
    4.54

*Reviews that have been translated from Japanese.*

*Showing only reviews from 一休.com (Japanese) and Yahoo!トラベル.*

Access Information

Address
Nagano Prefecture3-15-17 Asama Onsen, Matsumoto City (Reception & Cafe “Oyakito, Coffee”)
TEL：+81-263-87-8606

[Important Notice]
■ Check-in is handled at the Reception & Café “Oyakito, Coffee.”
Matsumoto Jujo’s theme is “area renovation of the Asama Onsen district.”
To encourage guests to explore the town on foot, the reception (check-in desk) is located away from the Hotel.
When checking in, please be sure to stop by “Café Oyakito Coffee.”
https://matsumotojujo.com/journal/access/20569/

[Access]
■ By private car / rental car
About 10 minutes from Azusagawa Smart IC on the Nagano Expressway via the Matsumoto Tunnel.

There is no parking at the Hotel; parking is available at the reception “Oyakito Coffee.”
Please set your destination to the address below.
Reception address: 3-15-17 Asama Onsen, Matsumoto City
https://bit.ly/3iQKm6Z

* Roads within Asama Onsen are narrow, and many are difficult for passing oncoming vehicles.
Please note that roads other than those shown on the map below are narrow.
* https://www.google.com/maps/d/edit?mid=1NrUITDxdm15k3uXouwHRrAHhcSfSZOPj&usp=sharing

■ Rental car from Hokuriku Shinkansen Ueda Station
For travelers coming from Tokyo, using Hokuriku Shinkansen Ueda Station is convenient. It takes 50 minutes from Ueda Station to Matsumoto Jujo.

■ Bus from Matsumoto Station
From Matsumoto Station (Castle Exit), take the “Asama Line.” Get off at “Asama Onsen”; travel time is about 30 minutes.
If you arrive by bus, please be sure to stop by the Reception & Café “Oyakito, Coffee” as well.
It is a 1-minute walk from the Asama Onsen bus stop to reception. (Walk in the direction of travel; turn right onto a wider road immediately ahead; it will be immediately on your right.)

Departure times from in front of Matsumoto Station:
14:25・14:45・15:25・15:45・16:25・16:45・17:45・18:45
* Add 11 minutes to these times for departures from “Matsumoto Castle.”

□ Alpico Bus timetable　http://tinyurl.com/ylhgkr93
□ Matsumoto Station (Castle Exit) bus stop　http://tinyurl.com/yrmeq888

Parking Information
Fee
Free for guests
Parking time
---
Parking space
No restrictions
Number of parking spaces
30 cars available outdoor
Valet service
Unavailable
There is no parking at the Hotel. Please come to the location below. If you will be arriving in a large vehicle other than a passenger car (e.g., a microbus), please let us know in advance.
*Large vehicles such as microbuses must be moved to a municipal parking lot, etc.*

Parking & Reception Address: 3-15-17 Asama Onsen, Matsumoto City


[Check-in Time]
Check-in starts at 12:00 (rooms available from 15:00). Check in early and enjoy reading at the bookstore “Matsumoto Honbako,” relax at the café, or spend time in Asama Onsen. Check-out is at 11:00.

Pickup and drop-off information
Unavailable

Frequently Asked Questions

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