Around Mt. Binga × Stays Highly Rated for AccessibilityRecommended Hotel·Ryokan

At the foot of Mt. Ishizuchi, the highest peak in Western Japan, lies Saijo City in Ehime Prefecture—known as a “city of water,” where pure natural spring water called “Uchinuki” wells up from the ground. ITOMACHI HOTEL 0 is Japan’s first zero-energy Hotel, designed to coexist with this rich natural environment.Architectural design by Kengo Kuma has been recognized for balancing environmental responsibility with a comfortable stay, earning the 2024 Good Design Award and the iF Design Award 2025. The Hotel has also been featured in the MICHELIN Guide hotel selection, attracting attention from Japan and abroad.In March 2026, the villa rooms reopened after renovation as “Bettei Aoyama Ryokusui.” These standalone rooms feature natural Onsen baths, allowing you to relax and enjoy unhurried time in complete privacy. The blessings of Saijo’s renowned water, dining experiences that highlight local ingredients, and soothing Onsen moments come together to create an ideal getaway to refresh both body and mind.Meanwhile, the main Hotel building offers a variety of room types to suit different travel styles, including cyclist-friendly rooms where bicycles can be brought inside and family rooms. It is ideal not only for business trips or sightseeing but also as a base for active stays exploring the Shimanami Kaido route and the Mt. Ishizuchi area.Enjoy a refined private retreat at “Bettei Aoyama Ryokusui,” or opt for an easygoing yet comfortable stay in the main Hotel building. Experience Ehime Saijo’s abundant nature and culture at ITOMACHI HOTEL 0.