Niihama × Recommended Hotel·Ryokan

Located in Niihama, Ehime, blessed with the warm climate and natural beauty of Setouchi. The premises feature orange and olive trees, creating a spacious and relaxing atmosphere. The special floor offers guest rooms themed around the nature of Shikoku. Interiors are designed in soft green tones to provide relaxation for both mind and body. The restaurant serves exceptional dishes using abundant seafood from the Seto Inland Sea.

At the foot of Mt. Ishizuchi, the highest peak in Western Japan, lies Saijo City in Ehime Prefecture—known as a “city of water,” where pure natural spring water called “Uchinuki” wells up from the ground. ITOMACHI HOTEL 0 is Japan’s first zero-energy Hotel, designed to coexist with this rich natural environment.Architectural design by Kengo Kuma has been recognized for balancing environmental responsibility with a comfortable stay, earning the 2024 Good Design Award and the iF Design Award 2025. The Hotel has also been featured in the MICHELIN Guide hotel selection, attracting attention from Japan and abroad.In March 2026, the villa rooms reopened after renovation as “Bettei Aoyama Ryokusui.” These standalone rooms feature natural Onsen baths, allowing you to relax and enjoy unhurried time in complete privacy. The blessings of Saijo’s renowned water, dining experiences that highlight local ingredients, and soothing Onsen moments come together to create an ideal getaway to refresh both body and mind.Meanwhile, the main Hotel building offers a variety of room types to suit different travel styles, including cyclist-friendly rooms where bicycles can be brought inside and family rooms. It is ideal not only for business trips or sightseeing but also as a base for active stays exploring the Shimanami Kaido route and the Mt. Ishizuchi area.Enjoy a refined private retreat at “Bettei Aoyama Ryokusui,” or opt for an easygoing yet comfortable stay in the main Hotel building. Experience Ehime Saijo’s abundant nature and culture at ITOMACHI HOTEL 0.

Located along Prefectural Route 13 (Industrial Road), all parking is free! Just a 5-minute drive to Saijo Station and conveniently situated on a main road, we provide excellent accessibility to support your business and sightseeing across various parts of Shikoku.

Hotel Route-Inn Niihama is located in the heart of the city, just a 3-minute drive from Niihama Station, making it an ideal base for business and sightseeing. Our warm and friendly staff are here to support your stay. Unwind after a day of travel or work in our signature large public bath with a radium artificial Onsen.

The hotel is conveniently located approximately 10 minutes by car from Niihama Station and about 15 minutes by car from Niihama IC. The surrounding area features convenience stores, shopping streets, and dining districts, making it a convenient location. The hotel has introduced its original premium mattress, offering the ultimate sleeping comfort. Breakfast is primarily Japanese cuisine, considering nutritional balance, and bread is also available for those who prefer Western-style meals.

Niihama City, an industrial town of the Sumitomo Group developed at the Besshi Copper Mine, located in the Tōyo region of Ehime Prefecture.Equipped with the natural Onsen "Iyo no Yu." Within walking distance from JR Yosan Line's "Niihama" Station.Free parking available for 70 vehicles!Complimentary buffet breakfast featuring the local dish "Imo Taki," along with organic salads and bread.