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On April 18, 2023, “THE SENSE FUJI” celebrated its grand opening at the foot of Mt. Fuji in Yamanashi Prefecture.“THE SENSE FUJI” is an adults-only Accommodation offering an extraordinary escape where Mt. Fuji’s dynamic natural beauty meets luxury—unlike anything you’ve experienced before. In a prime location that feels seamlessly connected to the Mt. Fuji foothills, there are 15 villa-style rooms in a wide variety of types. Each villa features a spacious terrace, where you can relax and enjoy both dinner and breakfast. We also offer a private bathing facility equipped with natural Onsen.As if visiting a hidden retreat known to no one yet—welcome to your sanctuary, surrounded by the rich nature of the Mt. Fuji foothills.

All 10 rooms are equipped with open-air and scenic baths with natural hot spring water, offering a moment to experience the seasons at our Japanese Auberge. Enjoy seasonal kaiseki cuisine that abundantly incorporates fresh ingredients from Hokkaido and local ingredients from Hakone. The bedroom invites you to a restful sleep and relaxation in a Japanese style, perfect for the tranquil nights of Sengokuhara. We cherish your precious moments and look forward to welcoming you with heartfelt hospitality.

"Fufu Hakone" is a small luxury resort where you can enjoy the breathtaking views of the Hakone mountain range. The Facility incorporates the rocky terrain of Gora, Hakone into its design, featuring walls inspired by rock surfaces and stone counters that emphasize strength, while also offering a touch of Japanese softness with swaying flowers and bamboo flower vases. Guests can relax in the stunning public bath overlooking the Hakone mountains or enjoy private open-air hot springs in every Room, each offering two distinct types of spring water.

"RETONA HAKONE," an accommodation specially designed for stays with your beloved dog. Nestled in the majestic nature of Hakone, this warm and inviting space, crafted with natural materials, offers a home-like comfort where both you and your dog can relax together. All 15 guest rooms are equipped with private onsen baths, allowing you to enjoy a leisurely time with your furry companion. This is a welcoming space where guests can stay regardless of their dog's size.

Guest rooms, Onsen, and dining in a space surrounded by the rich nature of Nasu. Enjoy the seasonal views of Nasu that will make you forget the time. For dinner, savor a variety of course meals prepared with an abundance of locally sourced ingredients and carefully selected produce by our chef.

A private, exclusive-use Resort Hotel surrounded by rich nature and tranquility. Enjoy the comfort of a Hotel and outdoor experiences all in one place. Campfires, BBQs, an outdoor sauna, and a cold plunge. Starting your own fire and unwinding in the spring water from the foothills of Mt. Fuji and crisp, clear air is an experience unique to this place. Enjoy a stay immersed in the nature of the northern Mt. Fuji area and Lake Kawaguchi.

■ 100% Plant-Based × Organic Homegrown Garden Pesticide-free and fertilizer-free vegetables from our home garden, combined with seasonal produce from small-scale partner farms, served fresh on your plate. No animal-based ingredients or chemical seasonings used. Gentle on your stomach, ensuring a refreshing morning wake-up. ■ Italian Techniques × Hokkaido Terroir Over 10 years of perfecting vegetable-focused Italian cuisine. Even without meat or fish, the layered flavors of exceptional vegetables create a deeply satisfying experience. This is a world only achievable by one of Japan's top vegetable sommelier couples! Bread is crafted with reduced gluten to maintain deliciousness while caring for your body. ■ We’re Smart Discovery Awards 2024 Japan Nominee Experience "world-class vegetable gastronomy" that enhances both your condition and transforms travel into a health asset. ■ A Unique Culinary and Spatial Experience Loved by Repeat Guests Only two groups per day! This ultra-small-scale setting allows for an extraordinary dining experience and ambiance found nowhere else. The high repeat rate speaks volumes about its appeal.

Gōra Hanaōgi, where the air is filled with refreshing green particles. The space adorned with ancient zelkova wood blends nostalgic tradition with a stylish future. Enjoy an exquisite holiday.

The Natural Countryside Onsen Fukahori-tei is located in the heart of the Chikugo Plain, within a granary area. Upon stepping through the gate, you are greeted by seasonal trees and fruit trees on a 4,000-tsubo estate, leading you to a scenery that makes you forget daily life. The main building, renovated from an old house passed down for 180 years, is a space harmonizing historical beams with modern design furniture. Time flows peacefully and leisurely, evoking a nostalgic feeling as if returning to one's hometown.

Fufu Tokyo Ginza is a small luxury resort in the heart of the city, directly connected to Tokyo Metro Ginza-itchome Station. Each guestroom features a garden of flowering trees and seasonal plants, with interiors that reflect Japan’s refined sense of beauty. Surrounded by gentle fragrances and the rustle of leaves, you can enjoy a luxurious stay where time seems to slow down, even while in central Tokyo. All 34 rooms include an in-room bath with natural Onsen water brought from Atami. For dining, we offer a Japanese course menu showcasing seasonal ingredients and regional specialties. While preserving the distinctive Fufu style cultivated over the years, we invite you to discover a new side of Ginza that thrives in this great metropolis.

~ Now, to the Timeless Resort ~ Overlooking the Kinugawa Gorge shaped by the flow of time, our resort incorporates the seasonal natural beauty into every corner of its interior and exterior, creating a serene setting for your relaxation. Enjoy a variety of Onsen experiences, including open-air baths that harmonize with nature and spacious indoor baths. Afterward, savor exquisite local cuisine made with carefully selected ingredients unique to Kinugawa. All guest rooms are equipped with a minibar and Nespresso machine, both available for complimentary use during your stay. Our dedicated staff warmly welcomes you to an extraordinary holiday filled with heartfelt hospitality.

Kumoba Pond, a forest where you can feel Karuizawa’s four seasons. Quietly nestled on its shore, Fufu Kyu-Karuizawa Shiyou no Mori is a small luxury resort that evokes the Karuizawa villas once admired for their beautiful, modern architecture. With designs inspired by Kumoba Pond and its tree-lined paths, spaces that reflect Karuizawa’s Western culture and history, and a terrace where time drifts by beneath dappled sunlight, you can enjoy moments of true relaxation. In the natural Onsen prepared in every room, savor the luxury of bathing as many times as you like, whenever you wish.Please note that Fufu Karuizawa Yoko no Kaze is another “Fufu” with an entirely different concept. With different locations, guest rooms, dining, design, and Onsen experiences at each property, we invite you to explore both and enjoy a blissful resort stay in Karuizawa—a destination overflowing with charm beyond what any single place can contain.

Emerging beyond the magnificent natural scenery of Lake Kawaguchi, Fufu Kawaguchiko is a small luxury resort where every Room offers a beautiful view of Mt. Fuji. Each Room features an open-air natural Onsen bath lined with Mt. Fuji lava stone, along with an eco-friendly bioethanol fireplace, letting you feel the breeze of Lake Kawaguchi. Savor Japanese cuisine unique to Kawaguchiko, prepared with locally sourced ingredients finished over firewood or on a lava stone plate, and enjoy a relaxing moment in a seamless space that connects with the forest.

A secluded adult-only Accommodation nestled in the hidden hot-spring retreat of Oku-Yugawara Onsen, beloved by literary masters and other distinguished guests. Seasonal Japanese kaiseki cuisine and high-quality Yugawara spring water create moments of pure bliss. Choose your stay to suit your preferences: the “Main Building Guest Rooms” with an Onsen sauna, reopening after renovation in May 2026, or the premium “Annex Guest Rooms” available for exclusive whole-building rental. Just one hour from central Tokyo, step into another world—please relax and unwind in this serene flow of time. (*Yui is a completely non-smoking Accommodation. Please refrain from smoking except in designated areas.)

Jozankei, Sapporo’s hidden retreat, embraced by lush forests and the Toyohira River. All 67–138 m² guest rooms blend Japanese tradition with Western comfort and feature high-quality Onsen water. Enjoy a dining venue using locally sourced ingredients, a spa treatment salon, a gym, and a lounge. Please visit our small luxury Hotel for an unforgettable stay, even for longer visits.Welcome to Chalet Ivy Jozankei.

En is an exclusive one-group-per-day auberge located in Shigaraki, Shiga, Kansai. It was created through the "en" (connections) of those captivated by traditional Japanese architecture, built by master carpenters who carry on ancient construction techniques. The chef, Kazuo Ikuta, has pursued his culinary path for nearly 50 years, serving as the head chef at Kyoto Brighton Hotel and owner of Michelin one-star restaurant "Kyoto Okazaki Ikuta." With the philosophy of "never serving food without love," he dedicates himself to each guest.The Facility features unique experiences such as a dry landscape garden viewed from an irori room, a bath with a private garden, and a kura sauna. We hope this place becomes a cherished connection for all our guests.

Hakone Miyanoshita is defined by the changing seasons. In this distinctive landscape lies a quiet, untouched valley hidden away from view—about 100 meters from the national road. Escape the city and stay at your own pace while enjoying beautiful seasonal scenery all to yourself. All nine guest rooms feature a private pool and Onsen, with each villa’s furnishings and décor curated individually by selected artists. The Onsen uses water drawn directly from the Dogashima Onsen source of Hakone’s historic “Hakone Seven Hot Springs,” with temperature adjusted via heat exchange without adding water. Both open-air and indoor baths are provided, offering views of Hakone’s clear streams and forests so you can feel close to nature. Choose your preferred designs for items such as room keys, yukata robes, and even chopsticks during meals to customize your stay.